Meet Shamaine McVay
Personal trainer, competitive powerlifter, life coach, and youth speaker — here to help you build strength that shows up everywhere in your life.
Strength changed my life. I’m here to help it change yours.
I’m Shamaine McVay — the coach behind Figure Redd, based right here in Detroit. I train everyday people to get stronger, move better, and feel at home in their own bodies, and I compete as a powerlifter myself, so I know firsthand what it takes to chase a number and keep showing up.
My philosophy is simple: strength is for everyone. You don’t have to already be fit, athletic, or confident to start — that’s literally what I’m here for. We start where you are, build real skills with good technique, and let small wins stack into something you’re proud of.
But strength isn’t only physical. As a life coach and a speaker to young people, I care just as much about the mindset behind the muscle — the discipline, confidence, and follow-through that turn a workout into a way of living. Whether we’re under a barbell or setting goals over coffee, I’m in your corner.
Four ways I show up for people
Personal Trainer
Coaching everyday people to move better, feel stronger, and love the process.
Powerlifting Coach
A competitive lifter who helps others master the barbell — from first rep to the platform.
Life Coach
Building the mindset, discipline, and confidence that carry far beyond the gym.
Youth Speaker
Inspiring young people to believe in themselves and build healthy, confident lives.
How I coach
The details matter — because they’re what keep you safe, motivated, and moving forward. Here’s what every person I work with can count on.
- Every plan is personalized — never copied and pasted
- A judgment-free space for every body and every level
- Form and safety come first, always
- Real accountability, real encouragement, real check-ins
- Whole-person strength: body and mind together
- Proudly rooted in Detroit and Metro Detroit
Let's build your strong.
Tell me where you're starting and where you want to go — I'll help you get there.